Canadians can be characterized by an apologetic nature. We pride our self on being courteous to others, and following the rules. Saying “sorry” after any and all minor infractions is instinctual for Canadians. And now a word of caution for non-Canadians: Don’t confuse our apologetic nature with a forgiving nature.
As US luxury retailer, Nordstrom, prepares to open its first store in Calgary, AB (Friday September 19th) many Canadian customers of the chain are apprehensive of Nordstrom’s ability to deliver its superlative service in Canada. (The apprehension comes after the failure of Target Canada to deliver a comparable store offering to what Canadian shoppers experienced in the US).
Target Canada, has been a disappointment. The retailer seems to struggle with inventory, customer service, and competitive pricing. As a huge fan of Nordstrom, I’m fearful that Nordstom’s Canada won’t compare to the Nordstrom’s I have fallen in love with.
From speaking with Nordstrom’s officials, my fears of inferior experience have been reduced. The Nordstrom corporation is serious about their entry into Canada and are taking action to prove that the Canadian market is important to the company. While Target flapped and failed, Nordstrom took notes.
Here are a few strategy adaptations made by Nordstrom’s before entering the Canadian Market:
- To prevent inventory shortages, the company more than doubled its buy.
- To offer comparable prices, Nordstrom will be selling Nordstrom owned brands at a comparable cost to their US market.
- To prepare and train the Nordstrom Canada team on the Nordstrom brand, the company flew all members of the initial Canadian team to Seattle for a month-long training program at the original Nordstrom store.
- To ensure a smooth grand opening, Nordstrom president, Blake Nordstrom and his family will be in Calgary greeting guest of the first Canadian store.
My fingers are crossed that Nordstom’s will deliver an exceptional shopping experience.